The Circle Program is happy to welcome Sally Sheffield as our newest staff member. Sally has taken on the roll of Development and Marketing Coordinator. Please welcome her on board and take a look at her bio below. Welcome Sally!
I am so energized to expand my role with the Circle Program in the capacity of Development/Marketing Coordinator. I’ve been involved with the program as a mentor since 2013. My role as a mentor has provided me with a tremendous insight to how impactful the program is in the lives of wonderful young ladies it serves, and the unique community building aspect the mentor program creates. I feel honored and humbled to be working with the Circle Staff to fulfill the program’s mission.
For the past 20 years I led the marketing efforts for a professional education company based out of NY. EEI served accounting, legal and tax professionals at fortune 500 companies by producing over 100 seminars and educational events yearly that helped to fulfill their continuing education requirements. My role progressively grew during my tenure, allowing me to be fully responsible for creating semi-annual marketing plans and budgets for both traditional and web-based mediums. I developed and maintained strong relationships with my co-workers, vendors and key industry associations. Analyzing and modeling our customer database was a key strategy in our success. I look forward to applying these skills at the Circle Program, learning all I can about the individuals and businesses that graciously support the program and using that knowledge to grow our donor base.
Our dog Piper shares her home in Campton with my husband Jack and I, and we all share in the joy of caring for my elderly mom who lives with us. Spending time with family, my mentee and friends is an important part of my life. Enjoying outdoor activities such as skiing, snowshoeing, hiking and boating constantly reinforce the gratitude I feel for the beauty that surrounds us.